Senior Marketing Executive
LIMA are recruiting for a Senior Marketing Executive to join our growing Marketing team.
You will play a key role within the Marketing team, working closely with internal and external stakeholders on Sales Lead Generation campaigns. Essentially, you’ll be responsible for delivering and executing our Marketing Campaigns, to help achieve revenue goals
Working closely with our Marketing Director on B2B campaign strategy, you will take the lead in running campaigns, posting assets, managing and overseeing events and digital campaigns. You will be responsible for delivering multi-channel campaigns and supporting new business sales targets and growth, and assisting with increasing cross/up-sell to existing customers.
Key responsibilities include:
- Deliver marketing campaigns to plan that generate leads & underpin our brand and propositions, and support new sales teams & targets across key vertical markets.
- Co-develop sales collateral and marketing content to increase lead conversion and improve sales campaign results.
- Drive cross-sell and up-sell activities to increase customer ‘share-of-wallet’.
- Align vendor marketing activities to SLG campaigns to optimise Marketing Development Funds (MDF).
- Provide remarketing activities for Marketing Qualified Leads (MQL) to accelerate sales qualification & conversion.
- Support sales lead management by tracking, nurturing & converting leads.
- Manage agencies & budgets.
Experience Required:
- Minimum 3 years B2B technology campaign marketing & SLG experience .
- Good understanding of the latest Sales Lead Generation marketing tools, trends and techniques and ability to optimise their use, across all marketing channels.
- Good people skills to interact with colleagues, cross-functional teams and senior management.
- An entrepreneurial mentality: self-motivated, goal-orientated, driven and committed with high energy levels.
- Highly organised with a strong eye for detail and ability to prioritise effectively.
- Dealing with high level stakeholders.
- Hands-on and delivery focused, committed to achieving KPIs & results.
Highly Desirable Experience:
- Experience gained from an MSP
- Experience working in IT Solutions
Benefits:
25 days (plus bank holidays)
Day off for your birthday
Flexible working
Hybrid work pattern (onsite/remote)
Employee events
About Us
LIMA have been solving business challenges since 1997, through the design and delivery of award-winning IT solutions and services across a range of sectors and industries. From infrastructure and cloud solutions to managed service and support, we work with some of the leading vendors in the world to deliver outstanding solutions to the SME market.
We are entering the next exciting phase of growth having recently defined a new strategy, restructured at Board level and taken on external investment which has led to this defined role that will be instrumental in helping us achieve our goals.
