UK mobile network operator Giffgaff has become the first Mobile Virtual Network Operator (MVNO) to fully migrate its infrastructure and development operations to Amazon Web Services (AWS). By the end of the year, Giffgaff will migrate its remaining databases and applications from its existing on-premise datacentre to the cloud, allowing them to be more agile and innovative.
Giffgaff will opt into more than 60 of AWS’ 175 cloud services which includes compute, analytics, storage, databases, containers and machine learning. The company says that this will allow them to analyse and understand in real-time the main services that its members are using, and most importantly, which new services they need to introduce to enhance their offering.
Steve MacDonald, COO and CTO at Giffgaff said:
“We started out with a traditional, on-premises infrastructure, but the need for ongoing maintenance made this model overwhelming for our technical team. For example, it used to take us up to two weeks to provision a new server.”
“When we began to adopt AWS, we were able to turbocharge our development lifecycle by focusing on innovation rather than wasting time on maintenance. It’s such a powerful capability for a digital-native business like ours. The process of constantly evolving our software means that we can always deliver an award-winning service to our members. Our plan now is to extend the use of AWS and make our members’ voices serve as one of the primary data sources for business decision making.”
So far, the firm has confirmed that the shift has freed up 3,000 days of engineer and developer time and increased its features released from 10-12 times per year to more than 9,000 times.
AWS UK and Ireland general manager Darren Hardman added:
“Giffgaff is demonstrating its ambition to be a data-driven company that can quickly scale and innovate to meet the needs of its members.”
“It’s exciting to see how Giffgaff is using cloud technology to transform its business – and the industry – and we look forward to working alongside them as they leverage the breadth and depth of AWS to drive innovation and a compelling customer experience.”
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