Danny Masters
Chief Executive Officer
Danny joined Team LIMA as CEO in 2023, with a leadership approach keenly focused on people. He has been in the industry for over 25 years holding key roles including Managing Director, Sales Director and Commercial Director. Danny has extensive experience in delivering strategic change, revenue growth and profit improvement in technology and SaaS environments. Under his leadership LIMA strives to become the MSP of choice for ambitious mid-market organisations through delivering insight-led IT services.
Take the first step on your journey with us
Why LIMA?
Experienced
Over 25 years delivering value as the IT partner of choice for the UK’s most ambitious organisations
Independent
Broad IT skills across multiple technologies to provide the best solutions for public and private sectors
Dependable
Proven track-record of IT deployment across industry
Insightful
A forward-thinking IT partner combining insight, expertise and technology to deliver sustainable results
Delivery
We do whatever it takes to help achieve resilence, optimisation and growth through technology
